Our client, a leading pharmaceutical company, is hiring an Omni Channel Analyst, on a contract basis.
Job ID #: 82401
Work Location:
Lawrence Township, NJ – 50% on site
Summary:
The Omnichannel Analyst is a key member of the Omnichannel Strategy Center of Excellence (CoE), reporting to the Director of Omnichannel Strategy. This role supports the development, measurement, and optimization of omnichannel marketing strategies across HCP and patient audiences. The Analyst will focus on turning data into actionable insights, supporting segmentation strategies, and driving continuous improvements to the customer journey through data-driven decision-making. This individual will collaborate closely with brand teams, media partners, Business Insights & Technology (BIT), and content strategy teams to enable more personalized and effective customer engagement.
Education/Experience:
- Bachelors degree in business, marketing, analytics, or a related field required; advanced degree preferred.
- 4 years of experience in marketing analytics, digital media reporting, or customer engagement in the healthcare, pharmaceutical, or consumer sectors.
- Experience within the pharmaceutical industry is a must with oncology preferred
- Familiarity with omnichannel marketing and campaign measurement frameworks.
- Proficiency in Excel, PowerPoint, and data visualization tools (e.g., Tableau, Power BI).
- Experience with CRM, web analytics, and media reporting platforms preferred.
Knowledge/Skills:
- Strong analytical thinking with the ability to interpret complex data and translate findings into actionable recommendations.
- Excellent communication and collaboration skills with the ability to work in a fast-paced, matrixed environment.
- Detail-oriented with strong organizational skills and ability to manage multiple projects simultaneously.
Responsibilities:
- Provide analytical and operational support to the Director and broader Omnichannel CoE team to inform strategic planning and optimize channel performance.
- Work cross-functionally to gather, synthesize, and report on campaign performance data across a range of digital and non-digital channels.
- Partner with internal and external stakeholders to support audience segmentation, content performance analysis, and customer journey mapping.
- Apply measurement frameworks and test-and-learn methodologies to inform omnichannel planning and execution.
- Assist in translating analytics into clear business recommendations that enhance marketing effectiveness and efficiency.
- Collaborate with BI&A and brand teams to define key performance indicators (KPIs), build dashboards, and monitor performance of digital and omnichannel campaigns.
- Analyze audience engagement across channels such as email, media, search, web, rep-triggered programs, and social, providing insights to improve campaign targeting and content delivery.
- Support the execution and measurement of segmentation strategies, helping teams better understand customer preferences, behaviors, and value-based cohorts.
- Work with agency partners and internal stakeholders to monitor and report on campaign effectiveness, optimizing channel mix and tactical plans.
- Contribute to the development of campaign measurement plans, including test/control design and A/B testing recommendations.
- Participate in cross-functional planning meetings to ensure data is being leveraged effectively to drive omnichannel decision-making.
- Track and interpret industry benchmarks and internal performance trends to contextualize company performance and identify opportunities for improvement.
- Assist in the documentation and sharing of best practices in omnichannel measurement, channel optimization, and reporting across brands and tumor teams.
- Be able to provide ad hoc support to the Director and Brand Teams when needed
Pay: $70-$72/hr