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About TSR:

TSR is a relationship-based, customer-focused IT and technical services staffing company.

For over 40 years TSR, Inc. and its wholly owned subsidiary, TSR Consulting Services, have prospered in the Information Technology staffing business, earning the respect of companies both large and small with well refined candidate screening, timely placement, and a real understanding of the right skill sets required by our clients.

Mission & Vision

We do not believe in building a vision around the company but building a company around our vision, which is simply;

Every employee’s voice matters, their effort is appreciated, and their talent is rewarded.

We challenge each employee daily, to raise the bar on how we treat our consultants and candidates. For far too long in this industry, candidates have been ghosted, lied to, or placed at a client and then forgotten about. Each day our staff works tirelessly at qualifying and placing, top talent with our clients, in a compassionate and caring manner.

Not every candidate is a match for the job, but every candidate and consultant will be treated with respect and professionalism.

Digital Marketing Specialist

Job Description

  • Location: Summit, New Jersey
  • Type: Contract
  • Job #79575

Our client, a leading pharmaceutical company, is hiring a Digital Marketing Specialist, on a contract basis.

Job ID #: 79575

Work Location:
Summit, NJ – Hybrid role – 50% on site

As the Manager, Omni-channel Strategy, you will be responsible for the support of the strategic approach, execution details, and measurement of omni-channel marketing and media plans for a company Hematology brand. You will serve as a dedicated omnichannel point-of-contact for this Hematology brand reporting into the Associate Director, Omnichannel Strategy. This role requires extensive internal matrix collaboration (Production, Brand, Omni-Channel Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies. Candidates for this position should have experience in DTC digital marketing within the Rx pharmaceutical category. Launch and category experience is a plus. This role is part of the Omnichannel Strategy Team, which sits within the broader Worldwide Commercialization Excellence group.


  • Bachelors degree with 1 year industry, (pharmaceutical/biotech or related agency) experience.
  • Experience in pharmaceutical digital marketing is required
  • Experience leading digital engagement, channel and analytics activities
  • Proven ability in managing digital agencies, partners, and cross-functional support teams
  • Competence in developing, evaluating, and activating DTC media plans
  • Demonstrated ability to successfully navigate internal MLR review processes
  • Product launch and/or Oncology/Hematology/Rare diseases experience a plus
  • Prior Digital or Media Marketing Agency experience is a plus
  • Strong oral and written communication skills
  • Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM


  • Support seamless interaction between all stakeholders to develop channel-agnostic engagement and content strategy plans followed by more specific digital channel strategy to meet business and customer needs.
  • Support the delivery of channel insights and recommendations for ongoing optimization of business plans.
  • Supports cross-functional matrix structure to pull through digital brand campaigns, tactics and programs – driving operational effectiveness, business impact and meet objectives.
  • Leverage standards and best practices to drive customer engagement for the business. Examples include and are not limited to CTV, OLV, Display, CRM, websites, eMail, Social Media, and Search Engine Marketing.
  • Support the execution of the engagement plan for the Brand
  • Contribute DTC engagement recommendations based upon customer insights and brand strategy
  • Collaborate on drafting and delivering creative briefs and other necessary requirements documentation to support the development of digital programs and the production team
  • Support and lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party partner programs, DTC media, websites, mobile, eMail, social media, SEO/SEM, etc.)
  • Partner with the digital agencies media partners and company Production team to define project scope, costs, timelines, and deliverables
  • Lead pull through digital tactics and media programs that drive business impact
  • Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics
  • Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics
  • Monitor project status and budget and provide regular reporting on progress, challenges, and solutions
  • Provide support and coverage to team on several areas of business
  • Demonstrate ability to track and manage annual digital program and media budgets
  • Hybrid work opportunity. Ability to work in the office two to three days a week is preferred.
  • Business travel is TBD


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