Our client, a leading pharmaceutical company, is hiring a Digital Marketing Specialist on a contract basis.
Work Location
Lawrence Township, NJ
Summary
Serves as a dedicated point-of-contact for a brand, their digital and media agencies, ensuring seamless execution of omni-channel campaigns/tactics aligned to the brand strategy.
This role will focus on HCP business with a focus Field Tools and Communication initiatives
Key Responsibilities and Major Duties:
• Contribute HCP/DTC omni-channel engagement recommendations based upon customer insights and brand strategy
• Draft and deliver creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs
• Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, media, websites, mobile, eMail, social media, SEO/SEM, etc.)
• Partner with the Brand, digital agencies, media partners and the client Production team to define project strategy, scope, timelines, and deliverables
• Lead pull through digital tactics and media programs that drive business impact
• Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics
• Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics
• Monitor project status and provide regular reporting on progress, challenges, and solutions
• Demonstrated digital and HCP/DTC program experience
• Demonstrated ability to track and manage annual digital programs
• Hybrid work opportunity. Ability to work in the office two days a week is preferred.
Specific Job Responsibilities:
• Bachelors degree with minimum 5-7 years industry, (pharmaceutical/biotech or related agency) experience.
• Experience in pharmaceutical digital marketing
• Experience leading digital engagement, channel, and analytics activities
• Proven ability in managing digital agencies, vendors, and cross-functional support teams
• Competence in developing, evaluating, and activating HCP media plans
• Demonstrated ability to successfully navigate internal MLR review processes
• Prior Digital or Media Marketing Agency experience is a plus
• Strong oral and written communication skills
• Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM
This role will focus on HCP business with a focus Field Tools and Communication initiatives
Pay Range $60-70/hr W2