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About TSR:

TSR is a relationship-based, customer-focused IT and technical services staffing company.

For over 40 years TSR, Inc. and its wholly owned subsidiary, TSR Consulting Services, have prospered in the Information Technology staffing business, earning the respect of companies both large and small with well refined candidate screening, timely placement, and a real understanding of the right skill sets required by our clients.

Mission & Vision

We do not believe in building a vision around the company but building a company around our vision, which is simply;

Every employee’s voice matters, their effort is appreciated, and their talent is rewarded.

We challenge each employee daily, to raise the bar on how we treat our consultants and candidates. For far too long in this industry, candidates have been ghosted, lied to, or placed at a client and then forgotten about. Each day our staff works tirelessly at qualifying and placing, top talent with our clients, in a compassionate and caring manner.

Not every candidate is a match for the job, but every candidate and consultant will be treated with respect and professionalism.

Marketing Data Analyst

Job Description

  • Location: Naples, Florida
  • Type: Direct Placement
  • Job #78124
  • Salary: $125,000 Annually

Our client, a leading software company is hiring a Marketing Data Analyst.

Work Location: Naples, FL (hybrid, 3-4 days a week onsite)

Main Objective:
The Marketing Data Analyst works with Marketing Operations, Data & Analytics Center of Excellence, Product Management, and other stakeholders to provide comprehensive data analysis, unlock opportunities through valuable insights and drive decision support solutions leveraging the best-in-class data & analytics tools.
The analyst will help mature the use of data with user-friendly analytical tools, dashboards, and advanced analytics so that relevant information can be efficiently gathered, shared, and interpreted by our business teams and their partners.
 
Essential Duties and Responsibilities:

  • Implement and manage Google Analytics to track website traffic, user behavior, and conversion rates.
  • Utilize Google Analytics to monitor and analyze the performance of digital marketing campaigns, identifying areas for improvement.
  • Extract data from Google Analytics to provide insights on website user journeys and identify conversion funnel bottlenecks.
  • Extract and transform data from various sources and load it into BigQuery for in-depth analysis.
  • Write SQL queries and utilize BigQuery’s data processing capabilities to analyze large datasets effectively.
  • Collaborate with cross-functional teams to analyze operational processes within the Marketing Department.
  • Use data-driven insights to streamline marketing operations, reduce costs, and optimize resource allocation.
  • Identify and recommend process improvements based on operational analytics findings.
  • Create visually engaging and informative reports and dashboards using data visualization tools (e.g., Tableau, Power BI).
  • Share regular reports with key stakeholders, translating complex data into actionable insights.
  • Maintain data security and compliance with relevant regulations, such as GDPR or CCPA, in data handling and analysis practices.
  • Stay updated with industry trends, tools, and best practices in data analytics, digital marketing, and data warehousing.
  • Continuously expand skillset in data analysis, statistical modeling, and data visualization.
  • Collaborate with marketing teams, IT, and other departments to gather data requirements and share insights.
  • Clearly communicate findings and recommendations to both technical and non-technical stakeholders.
  • Occasional travel for training, meetings, or trade shows may be required

 
Additional duties and Responsibilities:

  • Document current processes and models to understand opportunities for improvement
  • Problem Solving: Develop solutions to a variety of complex problems.  May refer to established precedents and policies.
  • Discretion/Latitude: Work is performed under general direction. Participates in determining success metrics for work performed.

Education/Experience:

  • Bachelor’s degree required
  • 5+ years of relevant work experience required  
  • Intermediate to advanced level of experience with Google Analytics, Tag Manager required
  • Intermediate to advanced level of experience with SQL required
  • Intermediate level of experience using Front-End Data Visualization & Analytical Tools is a must

Specialized Skills:

  • Fundamental understanding of major functions in a global organization
  • Strong business acumen (in one or more verticals) is preferred 
  • Data literacy is a must
  • Strong analytics and data analysis skills is preferred
  • Strong visualization skills is preferred
  • UX design expertise is a plus
  • Experience in a Life Sciences – Med Device company is a plus 
  • Data science/Advanced analytical skills is a plus

Incidental Duties:
The above statements describe the general nature and level of work being performed in this job. They are not intended to be an exhaustive list of all duties, and indeed additional responsibilities may be assigned, as required, by management.
Machine, Tools, and/or Equipment Skills: Experience working with a variety of software tools including Microsoft Office Suite and industry leading Analytics and Business Intelligence software.
Reasoning Ability: Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

 

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