Our client, a leading online publishing company, is hiring a Programmatic Media Trader on a contract basis.
Work Location:
New York, NY/Remote
JOB SUMMARY:
The Programmatic Media Trader is an integral member of our programmatic advertising team. They focus on executing, managing, and optimizing programmatic campaigns for clients in the healthcare sector. With a deep understanding of media buying strategies and programmatic technologies, this role requires a blend of analytical prowess and creative problem-solving.
Responsibilities
? Oversee the day-to-day execution, management, and optimization of programmatic media plans across multiple platforms in line with client objectives.
? Aid in the development of programmatic media strategies, upgrade campaign policies and consult with stakeholders on programmatic best practices.
? Assist with media planning to identify target audiences and craft creative and effective campaigns
? Provide ongoing training to new team members and be a resource to internal and external clients.
? Extract and analyze data from programmatic buying platforms to generate insightful client reports, identifying both real-time and long-term optimization opportunities.
? Establish and grow relationships as a key point of contact among media partners and internal teams.
? Implement tailored programmatic buying strategies, with a focus on healthcare markets, to maximize campaign performance and client ROI.
? Troubleshoot campaign setup, manage tags, ensure brand safety, and address any performance or pacing issues.
? Advance expertise in the digital display ecosystem and programmatic media landscape to improve campaign strategies and execution.
? Maintain current knowledge and expert understanding of DSP platforms, leveraging this expertise to support and educate both clients and internal teams.
? Build and evolve relationships as the primary point of contact with media partners and internal teams
? Embrace new opportunities to learn more about and test new automated buying approaches, platforms, technologies, and creatives
? Guide tracking tag setup and management alongside Data, Analytics & Insights, and Tracking teams.
? Collaborate with internal teams and departments to share programmatic insights that can be leveraged across paid search, paid social and SEO efforts
? Connect with both internal and client creative teams to provide performance insights and recommendations on campaign assets
? Share programmatic knowledge with and provide mentorship to Managers & Specialists to foster their growth
? Negotiate and implement direct and private marketplace deals with select media partners
? Leverage first-party and third-party data for targeting and insights
Qualifications
? 2+ years of experience in programmatic advertising with a proven track record of managing successful campaigns.
? Flexible, self-starting attitude; able to collaborate cross-functionally and communicate effectively with colleagues at all levels in the organization
? Strong analytical skills, with proficiency in Google Analytics, Excel, and other analytics tools.
? Detail-oriented with the technical acumen needed for ad operations and platform navigation.
? Excellent communication skills for effective internal collaboration and client engagement.
? Robust organizational skills, capable of handling multiple campaigns and prioritizing tasks.
? Demonstrated problem-solving abilities and proactiveness in resolving campaign issues.
? Commitment to ongoing learning and staying at the forefront of programmatic advertising trends.
? Proficiency in DSPs such as Yahoo DSP, The Trade Desk, and familiarity with technologies like Liveramp.
? Knowledge of ad verification tools, attribution models, and tagging systems.
? Passionate about training and growing the skillsets of junior team members
? Conduct ongoing analysis of programmatic trends while staying up to date on recent platform updates and how to apply them to clients’ campaigns
? Experience with executing emerging programmatic channels such as DOOH and OTT
Required Education
BA or equivalent experience
Desired Skills
Preferred Experience
? Experience with healthcare marketing and understanding of HIPAA compliance is highly desirable.
? Advanced understanding of audience segmentation and targeting.
? Ability to self-teach and rapidly assimilate new information and techniques.
? Strong time management skills, able to meet strict deadlines while maintaining quality.
? Capacity to work collaboratively within a cross-functional team environment.
? Enthusiasm for continued education in programmatic advertising platforms and best practices.
? Understanding of placing tracking pixels on client websites (directly or using GTM) and building online and offline conversion and attribution models
? Proficient in advertising technology platforms and tools including Ad Servers, Site Analytics, Tag Management, Ad Verification, Attribution, and Measurement
Pay Range: $54-55